Juice it! Opening in Reedley, California

Juice It Up!, one of the nation's leading handcrafted smoothie and superfruit bowl chains, announced the opening of its Reedley location, expanding the brand's growing presence throughout California's San Joaquin Valley. The new store is owned and operated by first-time franchisee Sidhu Singh. He takes advantage of the brand's successful convenience store presence, which is less than 175 square meters in size for Juice It Up! typical fresh, inviting atmosphere. The Juice It Up! is located in the Reedley Shopping Center. is now serving Reedley residents and traveling motorists its full menu of deliciously flavorful and nutrient-dense fresh-squeezed raw juices, blended-to-order smoothies, nutrient-rich açaí and superfruit bowls.

“The San Joaquin Valley is ripe for Juice It Up! Expansion as it is filled with both locals of all ages looking to enjoy a smoothie, juice or superfruit bowl on a dry, hot day, as well as travelers passing through the well-traveled region,” says Carlo Verdugo, VP of Operations and Franchise Development at Juice It Up! “We have great confidence in Sidhu and his team to further solidify our brand’s presence as a destination for tasteful and functional options in Reedley and the surrounding areas.”

Juice it! has more than two dozen locations in its development pipeline, including multi-unit deals in Los Angeles County and Northern California, bringing the legacy chain closer to its goal of reaching 200 locations by 2027. With experienced leadership and first-class franchise support, Juice It Up has become! Hallmarks that complement the brand's reputation as an innovator of lesser-known superfruits and functional food science. Juice it! has become a prominent player in the smoothie sector and is known for world-class menu and product innovations, including a wealth of options such as its popular classic smoothies, superfruit-packed bowls and high-fiber plant-based smoothies.

Juice it! continues to attract franchise partners who see the value of a franchise opportunity that offers relatively lower development costs, attractive and simplified food costs and an easier work model compared to many other franchised restaurants, particularly in new, untapped markets. Juice it! invites qualified franchisees to explore how they can benefit from partnering with a thriving brand in the popular smoothie, bowl and juice segment, especially as demand for fresh and convenient menu options continues to grow in the United States.

Juice It Up!'s new Reedley store! is located at 1577 East Manning Avenue and can be reached at (559) 845-9262. The location is open daily from 10 a.m. to 9 p.m

Anna Harden

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