(EAST RUTHERFORD, NJ) — In an exciting development for film lovers and entertainment fans, American Dream is pleased to announce the opening of B&B Theatres, a world-class cinema and entertainment venue featuring the largest ScreenX auditorium in the world.

The new venue at the American Dream will feature eight screens with the latest cinema technology, including the ScreenX, multiple bowling lanes, a full arcade and a variety of food and beverage options including a full-service restaurant and bar. The facility will offer an unparalleled presentation thanks to state-of-the-art laser projection, wall-sized curved screens and heated, electric leather seating in each auditorium.

ScreenX, developed by CJ 4DPLEX, is the world's first multi-projection cinema that enhances the traditional cinema experience by seamlessly extending the screens to the surrounding walls of the cinema hall. This revolutionary approach provides viewers with an immersive 270-degree panoramic experience. Through its unique presentation of key scenes and exclusive stage elements, ScreenX immerses audiences in an unprecedented visual environment and redefines the cinema experience.

The new ScreenX location will be the largest ScreenX theater in the world, with a massive 80-foot-wide center screen and side walls each 82 feet wide, providing moviegoers with 242 feet of ScreenX viewing distance.

“We are thrilled that B&B Theaters is bringing this one-of-a-kind cinematic experience to American Dream, providing our guests with another exceptional, immersive entertainment experience,” said Bryan Gaus, senior vice president and general manager of American Dream. “American Dream truly offers something for everyone with endless opportunities to relax, have fun and spend quality time with friends and family.”

“We are incredibly excited to announce this deal with American Dream,” said Brock Bagby, President and Chief Content, Programming and Development Officer of B&B Theatres. “This new location underscores our commitment to providing the most immersive and entertaining entertainment experiences possible. Our presence at Mall of America has been a tremendous success and we can't wait to bring our unique blend of cinema and entertainment to even more guests at American Dream. Stay tuned! What we have in store is worth the wait!”

B&B Theatres CEO Bob Bagby shed some more light on the exclusive amenities, commenting on ScreenX in one of the venue's Grand Screen auditoriums: “ScreenX is the world's first multi-projection platform, meaning the film will play not only on the screen in front, but also on the two side walls. It's a remarkable presentation and we're excited to announce that the American Dream ScreenX will be the largest in the world.”

This venue is designed to be a destination for families, film lovers and anyone looking for an out-of-the-ordinary getaway. This will complement American Dream's extensive retail, dining, events and entertainment offerings.

American Dreamdeveloped by Triple Five Group, is an unprecedented mix of world-class entertainment, retail and dining on over 3,000 square feet just minutes from New York City in East Rutherford, New Jersey. American Dream is home to premier attractions such as DreamWorks Water Park, Nickelodeon Universe Theme Park, THE GAMEROOM Powered by Hasbro, New Jersey Hall of Fame, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill and Dream Wheel – a 300-foot-tall observation wheel with views of the New York City skyline. Additionally, Sesame Street Learn & Play will open later this year. American Dream's comprehensive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Rolex, Cartier, Watches of Switzerland, Saint Laurent, Tiffany & Co., Gucci, Balenciaga, Dolce & Gabbana, Ferrari, Gentle Monster, Canada Goose, Carpaccio, an upscale Italian restaurant and more. The retail and food and beverage offering will be enhanced by flagship locations of Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara, as well as the global flagship store of Toys“R”Us, the only standalone location in the US, the first-ever MrBeast Burger restaurant, Marcus Live! by world-renowned chef Marcus Samuelsson and the world's first and only “candy department store”, IT'SUGAR.

B&B Theatre is the largest privately owned and fifth largest overall movie theater chain in America. B&B operates 550 screens at 57 theater locations in 15 states (including three under construction) and also maintains 64 bowling lanes, 231 arcade games with slot machines and three different restaurant brands in multiple locations called Marquee Bar & Grille, Sterling's and Johnnie's Jazz Bar & Grille. B&B is proud to celebrate its 100th anniversary this year under the same family ownership, four generations later.