RUTHERFORD, NJ — B&B Theatres today announced the upcoming opening of a state-of-the-art cinema and entertainment center at The American Dream in East Rutherford, New Jersey. This facility will feature the world's largest ScreenX auditorium, a significant milestone for B&B Theatres as it continues to expand its influence in premier entertainment destinations. This new project marks the company's debut in New Jersey.

ScreenX, developed by CJ 4DPLEX, offers a unique 270-degree cinema experience by extending the cinema screen to the side walls of the auditorium. This immersive format aims to redefine the cinema experience with its panoramic views and unique presentation of key scenes.

The new ScreenX auditorium will feature an impressive 80-foot-wide center screen and 82-foot-wide side walls, for a total audience area of ​​242 feet. This expansion will make it the largest ScreenX auditorium in the world.

In addition to the groundbreaking ScreenX feature, the American Dream venue will feature eight screens equipped with the latest cinema technology, bowling lanes, an arcade and dining options including a full-service restaurant and bar. These amenities are designed to provide a comprehensive entertainment experience.

Brock Bagby, President and Chief Content, Programming and Development Officer of B&B Theatres, expressed excitement about the partnership with American Dream, citing the success of their Mall of America location and their commitment to providing world-class entertainment experiences.

Bob Bagby, CEO of B&B Theatres, emphasized that the American Dream ScreenX would play films not only on the main screen but also on two side walls, creating an unprecedented viewing environment. This innovation is part of B&B Theatres' strategy to enhance cinema screenings and entertainment offerings.

Don Savant, CEO and President of CJ 4DPLEX America, and Bryan Gaus, Senior Vice President and General Manager of American Dream, both praised the partnership and the unique contributions it will make to the American Dream complex. The new ScreenX auditorium is expected to attract visitors from around the world and enhance the appeal of the iconic New Jersey landmark.

B&B Theatres invites the public to stay updated on further developments by visiting their website and following their social media channels. The opening date and additional venue details will be announced soon, promising an unparalleled entertainment experience in the heart of New York City.